Qualifications/Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 4 + years of experience in product marketing, marketing communications, or related roles, preferably within the Health & Wellness, technology, or SaaS industries.

• 4+ years of demonstrated expertise in copywriting for sales enablement and marketing assets aligned with messaging frameworks.

• 2+ years managing creative agency partnerships and working through the design process.

• Experience collaborating cross-functionally with legal, marketing, and external/internal stakeholders.

• Familiarity with MarTech tools and personalization technologies is highly desirable.

Role Summary/Purpose:

The Product Marketing Specialist is responsible for leading creative configuration for go-to-market launches for new & updated products, features, channels, and capabilities within our Health & Wellness platform. The selected marketer will be responsible for translating messaging frameworks & value propositions to external facing assets to enable speed to market & target market personalization, along with tactical execution support for selected projects. 

Essential Responsibilities:

• Copywriting: Develop external facing copy for sales enablement & foundational assets aligned with existing messaging frameworks and value proposition.

• Creative configuration & agency management: Manage the design process with creative agency partners with an emphasis on scalability while leveraging personalization technologies.

• ISV Partner Marketing: In partnership with the ISV Marketing Leader, conceptualize, design, & execute marketing campaigns and sales enablement materials.

• Project Management: Manage the project intake process ensuring all necessary inputs are documented and submitted within deadlines.

• Cross-functional partnership: Collaborate with Product Marketing Specialist on resolving legal comments, meeting compliance standards, and proofing personalized assets leveraging MarTech.