Own product strategy, roadmap, requirements, and delivery for Marketing Technology capabilities supporting promotions, campaign management, and personalization

Help build and evolve an in-house campaign management and promotions platform

Partner with Marketing Operations, Integrated Marketing, IT, and channel owners to understand current processes and identify opportunities for automation and improvement

Help transform highly manual promotion processes into automated, scalable workflows

Support the implementation and evolution of a Customer Data Platform (CDP) and its integration with marketing and promotion capabilities

Partner with technology and business owners to define requirements, prioritize enhancements, and drive solutions from discovery through implementation

Work closely with teams responsible for promotion activation across channels such as email

Partner with Data Science teams leveraging customer data and predictive models to improve who receives promotions, when they receive them, and how promotions are personalized

Help evaluate and incorporate AI-enabled tools to transform creative asset generation and campaign execution

Balance technical considerations with business processes, stakeholder needs, and change management

Help drive adoption of new technology and processes across Marketing, including partnering with change management teams to make new workflows easier for business users

Define success metrics and use data to measure product adoption, effectiveness, and business impact