Responsibilities
- Own the product roadmap for revenue growth, monetization, and station utilization.
- Identify and prioritize opportunities across the complete customer journey, including discovery, rental, payment, usage, return, retention, and reactivation.
- Improve conversion from station interaction to completed rental.
- Develop pricing, packaging, promotions, subscriptions, membership benefits, and other monetization models.
- Build products that increase repeat usage, customer lifetime value, and revenue per station.
- Optimize payment flows, customer onboarding, account creation, and checkout.
- Partner with Sales to develop product capabilities that help win enterprise accounts, franchise systems, distributors, and strategic partners.
- Translate recurring sales requests into scalable product solutions rather than one-off custom development.
- Create tools and reporting that help venue partners understand usage, revenue, customer engagement, and station performance.
- Partner with Operations to improve station activation, uptime, inventory availability, battery circulation, and deployment performance.
- Develop products that connect our physical network with media, advertising, loyalty, and first-party data opportunities.
- Evaluate new revenue streams such as subscriptions, sponsored charging, memberships, partner integrations, promotions, and advertising products.
- Build business cases for new products using market size, development cost, revenue potential, operational complexity, and expected return.
- Define product requirements and work closely with Engineering and Design through development, testing, launch, and iteration.
- Establish clear KPIs for every product initiative and measure performance after launch.
- Conduct customer, venue, and partner research to understand pain points and uncover new commercial opportunities.
- Maintain a disciplined experimentation process across pricing, messaging, promotions, user experience, and station configuration.
- Communicate product strategy, priorities, tradeoffs, and results across the organization.