MUST:
- 7-8 years in digital strategy/SEO/GEO/digital marketing
- 1-2 years in Life Sciences/pharma
- 1–2 years of demonstrated experience in GEO (this is the LLM content strategy/or AI-driven search optimization for SEO) within pharma
- Can speak to clients about GEO capabilities
- Hands on with the tool “Profound”
- Strong track record of designing and executing search/digital visibility strategies for enterprise clients, ideally in a consulting or services environment
PLUS:
- Masters Degree
- Certifications in SEO/GEO, Digital Marketing, AI/ML, or Analytics (Google, BrightEdge, Moz, HubSpot, Semrush, Profound) are an advantage
DAY TO DAY:
As a GEO Strategist/Consultant, you would develop and execute AI search visibility strategies that align with client business objectives. This role focuses on clients in the pharma industry. You would evaluate websites, content, and digital ecosystems to identify opportunities for improving discoverability across AI-powered search platforms and create actionable optimization roadmaps.
You would work closely with marketing, digital, medical, and commercial teams to provide strategic guidance on content performance, brand authority, and AI search best practices. A key part of the role involves leading client discussions, workshops, and stakeholder meetings to gather requirements, present recommendations, and ensure alignment with business goals.
You would collaborate with leadership, account teams, and delivery teams to design and implement scalable digital solutions while ensuring projects deliver measurable business results. Additionally, you would monitor performance metrics, analyze data, stay informed on emerging AI and search trends, and provide ongoing recommendations to strengthen clients' digital presence and competitive positioning.