Day to Day:
Position Summary:
As an E-Commerce Marketing Specialist I, you will support the B2C/B2B Shopify Plus platform by assisting with website content & product management, user experience optimizations, and platform administration. This role ensures smooth day-to-day ecommerce operations, focusing on product updates, site merchandising, marketplaces, and front-end support.
Responsibilities & Essential Functions:
- Website Content & Merchandising
- Upload and update product listings, descriptions, pricing, images, and categories in Shopify.
- Ensure product availability, variant setup, and product metadata are correct
- Assist in SEO optimization for product pages, collections, and landing pages.
- Manage homepage updates, banners, promotional updates, and category pages.
- UX & Conversion Rate Optimization (CRO) Support
- Assist in analyzing heatmaps, session recordings, and user feedback to identify site improvement opportunities.
- Assist in A/B test setup and reporting for landing pages and checkout optimizations.
- Monitor site performance and help identify UI/UX issues affecting conversions.
- Shopify Platform Support
- Assist in Shopify admin tasks, including theme settings, navigation updates, and app integrations.
- Assist in the setup, management, and maintenance of third-party Shopify apps (Klaviyo, Yotpo, Attentive, Zendesk, etc.).
- Conduct QA testing to identify bugs, broken links, and layout issues.
- Support the Ecommerce team in executing site updates and troubleshooting issues.
- Web Development & Front-End Assistance
- Assist with HTML, CSS, and Shopify Liquid updates for UI/UX improvements.
- Format and publish landing pages and blog posts.
- Support the Ecommerce team on larger projects.
- Data & Performance Monitoring
- Pull and organize performance reports from GA4, Shopify, and Mouseflow.
- Assist in preparing & reporting insights for the Ecommerce team to drive optimizations.
- Marketplace Support
- Assist in the creation and management of product listings on Amazon, and other marketplaces. • Assist in resolving customer inquiries and issues related to orders, refunds, and product information.
- Assist in the creation of inventory replenishment orders to marketplaces.
- Assist with processing returns.