Analyzed store performance (new, relocations, remodels, closures) to identify drivers, risks, and optimization opportunities

Built and maintained Power BI dashboards to track pipeline, development activity, and key KPIs

Conducted site selection and trade area analysis using demographics, competition, and cannibalization modeling

Correlated location strategy with cross-functional KPIs (operations, marketing, finance) to drive performance insights

Delivered data-driven recommendations to leadership and stakeholders on openings, closures, and portfolio optimization

Monitored core metrics including sales performance, ramp-up, productivity, and competitive impact

Performed post-opening analysis to evaluate results and improve future site selection and market planning

Identified growth opportunities and white space to support expansion strategy

Improved reporting, dashboards, and analytical frameworks to support scalable decision-making