We’re looking for an experienced Principal Business Performance Analyst with a focus on Personalization Analytics and Digital Marketing Analytics to join our Marketing Technology team. As a key member of the team, you’ll dig through user-centric personalization experiences to evaluate their impact on key performance metrics, extract actionable intelligence from a content search index and behavioral event data layer to inform platform improvements, and deliver insights from affiliate partnerships that drive incremental conversion growth. You’ll operate in a fast-paced environment spanning iOS, Android, Mobile Web, Desktop, and OTT surfaces and will have access to Claude AI as a daily productivity partner to accelerate analysis, documentation, and insight generation.
What You’ll Do • Data-Driven Strategy: Use advanced analytics (SQL, Python, R) to provide actionable insights that help shape personalization, affiliate marketing strategy and business decisions. • Design & Analyze Tests: Lead A/B and multivariate testing to optimize affiliate offers, landing pages, and user experience to boost engagement and conversions. • Customer Segmentation & Attribution: Develop segmentation models to target the most valuable customers and implement digital attribution strategies to evaluate campaign effectiveness across affiliate partners. • Reporting & Dashboards: Build and manage data visualizations and performance dashboards (Tableau, Data Studio) to track affiliate KPIs, ensuring teams have clear insights on performance and opportunities for optimization. • Collaboration Across Teams: Advise Marketing, Product, and Tech teams on opportunities to enhance affiliate partnerships, optimize user journeys, and improve overall funnel performance. • Optimize Affiliate Campaigns: Analyze affiliate performance data, identify areas of improvement, and make recommendations to increase conversion rates and maximize ROI across various affiliate channels. • Affiliate Relationships: Work closely with affiliate partners to analyze data and performance trends, ensuring alignment with overall business objectives.