Data Product Managers decide what gets built and why for Voice of Member data products. This role owns the vision, roadmap, prioritization and requirements for products that combine structured feedback, unstructured comments, service interactions, digital behavior and operational signals into trusted member-experience intelligence. It enables leaders and teams to detect friction, understand root causes, prioritize improvements and measure whether actions changed the member experience.

Key accountabilities / essential functions

·   Defines and maintains the roadmap for Voice of Member data products and connects each investment to member experience, loyalty, service and operational objectives.

·   Runs discovery with Member Care, Membership, Digital, Club Operations, Merchandising, Supply Chain and Marketing users to understand how member feedback is captured, interpreted and acted upon.

·   Owns prioritization across surveys, satisfaction measures, complaints, contact reasons, service interactions, digital behavior, journey signals, sentiment, themes and closed-loop action capabilities.

·   Defines common taxonomies, member-experience measures, business rules, quality thresholds, linkage requirements and acceptance criteria across feedback sources.

·   Partners with data engineering, analytics and architecture to deliver governed Databricks products that integrate structured and unstructured experience signals.

·   Evaluates and productizes appropriate AI/NLP capabilities such as topic classification, summarization, sentiment, emerging-issue detection and root-cause support, with human review and responsible-use controls.

·   Designs products for action, not reporting alone, including ownership, routing, prioritization, traceability and measurement of business response.

·   Plans adoption, training, communications, operating routines and support so insights are embedded in product, service and operational decisions.

·   Measures performance through adoption, data trust, coverage, insight-to-action time and the member-experience outcome each product is intended to influence.

Scope, impact and decision making

Owns a cross-enterprise portfolio of Voice of Member data products serving leaders, analysts, product teams and operators. Makes roadmap, scope and sequencing decisions within the portfolio and recommends trade-offs involving shared member, interaction and operational data. Impact is measured through adoption, quality, speed from signal to action and relevant member-experience outcomes.