Data Product Managers decide what gets built and why for membership data products. This role owns the vision, roadmap, prioritization and requirements for trusted data capabilities supporting acquisition, onboarding, engagement, personalization, renewal, retention and lifetime value. It connects membership strategy to reusable products on the Databricks enterprise data platform and enables teams to act on a consistent, governed understanding of the member and membership lifecycle.

Key accountabilities / essential functions

·   Defines and maintains the roadmap for membership data products and connects product investments to stated growth, engagement, renewal, retention and member-value objectives.

·   Runs discovery with Membership, Marketing, CRM, Personalization, Digital Product, Member Care and Finance users to understand decisions, journeys and operational needs.

·   Owns prioritization across member identity and profile, Member 360, acquisition, onboarding, engagement, lifecycle, renewal, retention, offer, audience, attribution and lifetime-value capabilities.

·   Defines member and household concepts, lifecycle states, business rules, KPIs, identity requirements, quality thresholds and acceptance criteria in partnership with data governance and domain owners.

·   Partners with data, engineering and analytics teams to deliver secure, reusable Databricks data products that can support reporting, activation, experimentation, personalization and AI use cases.

·   Ensures privacy, consent, security and responsible-use requirements are designed into member data products from discovery through operation.

·   Evaluates opportunities for propensity, churn, next-best-action, segmentation and recommendation capabilities, applying evidence and measurable outcomes before scaling.

·   Plans launch, activation, stakeholder readiness, communications, training and adoption measurement across the teams and channels that consume membership data.

·   Measures product performance through adoption, trust, time to activation and movement in the membership outcome each product is intended to support.

Scope, impact and decision making

Owns a portfolio of enterprise membership data products serving multiple business and technology functions. Makes roadmap, scope and sequencing decisions within the area and recommends trade-offs involving shared identity, platform, activation and analytics capabilities. Impact is measured through adoption, quality, compliant use, time to value and relevant membership outcomes.

Problem solving and complexity

Membership products require reconciling identity, household, transaction, engagement, channel and service signals while protecting member information. The role must resolve inconsistent definitions, manage cross-channel dependencies and distinguish durable lifecycle capabilities from campaign-specific requests.