RESPONSIBILITIES

Creative Strategy

• Own creative strategy across paid social and performance marketing channels, with a strong focus on Meta.

• Build and manage a repeatable creative testing framework across hooks, formats, scripts, offers, concepts, personas, and audience segments.

• Develop creative angles based on customer pain points, product benefits, trends, competitor research, customer reviews, and performance data.

• Think through the full customer journey, from problem-unaware audiences to highly aware, ready-to-buy customers.

• Own the pipeline of performance video assets, including UGC, creator-led ads, founder-led content, product demos, recipe content, narrative ads, comparison ads, and social-first concepts.

• Analyze creative performance to identify winning patterns, scalable concepts, and opportunities for improvement.

• Help improve ROAS, CAC, conversion rate, and revenue through stronger creative strategy and execution.

Creative Production & Execution

• Manage the creative process from concept to brief, scripting, production, editing, feedback, and final delivery.

• Write compelling hooks, scripts, ad briefs, and creator directions that are clear, strategic, and performance-oriented.

• Direct creators, editors, freelancers, agencies, and internal team members to produce high-performing assets.

• Build systems for creative ideation, testing, asset organization, feedback, iteration, and reporting.

• Ensure creative is both on-brand and built to perform in paid social environments.

• Stay on top of social trends, competitor ads, creator formats, and emerging creative opportunities.

• Jump in wherever needed to keep creative moving, whether that means writing scripts, reviewing edits, sourcing creators, organizing assets, or helping bring concepts to life.

Strong bonus: Ability to shoot and edit your own creator-style content.

REQUIREMENTS

• 3+ years of experience in creative strategy, performance marketing, paid social creative, DTC ecommerce, or a performance creative agency.

• Strong understanding of paid social creative, especially for Meta.

• Deep understanding of what makes video ads convert, including hooks, pacing, messaging, storytelling, offers, and visual structure.

• Experience building or contributing to a creative testing system that generates new concepts consistently.

• Strong analytical ability and comfort reviewing performance data to understand what is working, why it is working, and what to test next.

• Ability to deeply understand a product, customer persona, and the emotional and functional reasons people buy.

• Strong creative instincts, copywriting ability, and visual taste.

• Comfort developing new creative angles based on product benefits, customer pain points, cultural trends, competitor research, and performance insights.

• Highly self-motivated, resourceful, and able to take ownership without needing constant direction.

• Comfortable working on a small team where everyone is expected to be hands-on, proactive, and accountable.

• Strong collaborator who can work effectively with internal team members, creators, editors, freelancers, and agencies.

• Curious, adaptable, eager to learn, and comfortable moving fast in a startup environment.