MUST:

• 5-7+ years of patient marketing, database marketing, marketing campaign, CRM, marketing, account management,  project management and/or other related roles required
• 2+ years of Pharma marketing operational with email and customer experience (this is the type of person that comes from a marketing agency/partner)
• Translate stakeholder requirements to technical teams/deliver and execute
• Super strong with email campaigns- bulk of what they’ll do
• Know what their audience is made up of, know who not to target for audiences, work with data teams to define the lists
• Knows personalization’s within marketing
• Familiar with email deployments + strong with business rules- i.e. if I get an email to register, and I don’t, then I get another email X number of days later, they use vizio to map those experience in a progression
• A PM/BA omnichannel orchestrator , less strategic more tactical, aligned to a franchise i.e. rare disease
• Good personality + dynamic + detailed oriented with business requirements
• Strong with creating playbooks/documentation /good with Vizio flows and document journeys
• Work with data teams to understand audiences, and right exclusions are applied , techno-functional teams that develop customer journeys within adobe campaign
• Recent pharma experience
• Use vizio for flows and document journeys, then put into technical documents, this person goes from X to X
• Recent and strong experience creating and maintaining customer experience playbooks, integrating functional designs, and managing digital content projects. 
• Experience in defining and maintaining metadata standards and ensuring data-driven marketing effectiveness. 
• Strong understanding of digital content production, workflows, and supply chain management. 
• Proficiency in using project management and workflow tools, i.e. Workfront
• Familiarity with CMS (content management systems) and digital asset management systems (DAM)
• Knowledge of personalization tools and techniques, including segmentation, message mapping, and engagement cadence 
• Knows what intended experience is- Experience providing UAT Support (ensure campaigns are thoroughly tested end-to-end before go-live; approves pre-launch UAT test plans and test cases, pre-launch UAT results, and post-production testing results. Manages content proofing process. Ensures campaigns are tagged appropriately to enable measurement and analytics)
• Bachelor’s degree in Business Administration, Marketing, Data Science, Information Technology or related field.  

PLUS:

• Adobe campaigns + workfront – project management platform
• Advanced degrees or certifications in project management or digital marketing

DAY TO DAY:

The Campaign Experience Associate Manager will develop, maintain, and enhance customer experience playbooks that document end-to-end customer journeys and serve as operational guides for delivering consistent brand experiences. Create process flows and journey maps using tools such as Visio to illustrate customer interactions, business processes, and key decision points. Translate customer experience strategies into detailed business and functional requirements by defining audience segmentation, communication triggers, messaging cadence, personalization logic, workflow inputs and outputs, and dynamic content rules. Document data dependencies, system integrations, and vendor requirements to support seamless execution across platforms. Partner with cross-functional stakeholders to ensure customer journey documentation aligns with business objectives, enables consistent execution, and supports initiatives that improve customer engagement, satisfaction, retention, and long-term loyalty.