DAY TO DAY:

The Director of Digital Operations will lead the execution, optimization, and governance of digital marketing operations across commercial and patient-facing initiatives. This role is responsible for ensuring seamless day-to-day delivery of digital programs while also driving transformation and standardization across marketing operations processes in a regulated pharmaceutical environment.

This position combines business-as-usual operational leadership with a strong transformational mandate to improve how digital and marketing operations are executed.

Key Responsibilities

1. Digital & Marketing Operations (Business-as-Usual)

• Lead end-to-end digital operations, including website management, campaign execution, and customer journey delivery
• Oversee ongoing marketing operations, ensuring campaigns and digital initiatives are delivered on time and aligned with business goals
• Manage internal teams and external partners/agencies responsible for execution
• Ensure smooth coordination across web, campaign, and database marketing functions
• Maintain governance over all incoming work, including websites, campaigns, and omnichannel programs, ensuring quality and performance against plan

2. Transformation & Process Optimization

• Identify opportunities to improve and streamline marketing operations processes
• Introduce standardized workflows, templates, and documentation practices
• Drive efficiency in how websites are updated, campaigns are executed, and digital work is delivered
• Partner with stakeholders and vendors to bring forward new ideas, tools, and innovative approaches
• Lead efforts to modernize and scale the marketing operations ecosystem

3. Omnichannel & Ecosystem Leadership

• Oversee the full marketing operations ecosystem, including web, content, and campaign channels
• Ensure alignment and integration across omnichannel touchpoints
• Optimize how campaigns connect to web and customer engagement experiences
• Manage the interplay between platforms, partners, and delivery teams

4. Platform & Delivery Governance

• Provide oversight for digital platforms and tools, including:
  • Salesforce Marketing Cloud
  • Adobe Experience Manager
  • Veeva Vault
  • Web CMS and database marketing systems
• Ensure operational excellence, compliance, and scalability across all platforms
• Establish and enforce best practices for campaign and web operations