Own and scale brand, growth, and performance marketing for a high-growth DTC business. This role blends strategic leadership with hands-on execution across brand, funnel optimization, and paid growth.

Key Responsibilities

• Lead brand strategy, messaging, and positioning across all channels
• Build and optimize high-converting marketing funnels (ad → landing page → checkout)
• Plan and execute scalable campaigns (product launches, seasonal, partnerships)
• Own growth strategy, budget allocation, and channel performance (Meta, Google, etc.)
• Develop repeatable campaign playbooks and scalable marketing systems
• Identify and test new acquisition channels and partnerships
• Hire, lead, and develop a high-performing marketing team
• Partner cross-functionally with product, engineering, and operations

Qualifications

• Experience managing $10M+ marketing budgets
• Proven track record scaling a DTC brand to $100M+ revenue
• Strong leadership experience building high-performing teams
• Deep expertise in performance marketing, lifecycle (email/SMS), and CRO
• Highly analytical; fluent in funnel metrics and cohort data
• Strong copy and creative instincts

Profile

• AI-native; leverages tools to increase speed and output
• Founder mindset; high ownership and bias toward action
• Comfortable in fast-paced, ambiguous environments
• Balances creativity with data-driven decision making