Role Overview

The Execution & Content Operations Specialist supports national and key account execution by managing communication workflows, content accuracy, execution tools, and distributor-facing operations. This role ensures field-facing materials, platforms, and data are accurate, accessible, and aligned—enabling strong execution across sales, category, distributor, and agency partners.

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Key Responsibilities

Key Account Communication & Monthly Execution Cadence

· Collect and compile monthly Key Account execution communications (MKAP) to support national and priority accounts.

· Ensure completeness through proactive outreach when required communications are missing.

· Adapt execution content not covered in monthly activation calls into presentation-ready formats for internal field platforms (e.g., Pit Stop, digital screens).

· Track communication completion and compliance; publish finalized materials across internal field communication and document management platforms (WingTips, Red Vault).

Content Governance, Usability & Archiving

· Conduct monthly user testing for Pocket Guide updates and new content.

· Ensure all activation call and field-platform links are accessible to third-party distributors.

· Maintain content accuracy, usability, and governance across field-facing tools.

· Archive historical execution and sell-in materials within the centralized document library (Red Vault).

Engagement Analytics & Insights

· Track live attendance for monthly activation calls.

· Review engagement metrics across execution decks, video content (Vimeo), field platforms (WingTips), incentive tools (calculators, Pocket Guides), and digital catalogs (DCatalog).

· Provide high-level insights to support content optimization and improved field execution.

Distributor Communications & Contact Data Management

· Maintain distributor communication lists within Campaign Monitor, including routine cleanup.

· Own distributor contact directories and Distributor Partner Manager (DPM) mappings.

· Reconcile distributor contact data with internal reporting systems (BI, CPM) to ensure alignment across platforms.

Execution Tools, SKU & POG Administration

· Maintain SKU accuracy across internal execution tools (REP), including images, descriptions, exclusivity, and user access.

· Submit and manage system update requests (CPM tickets) and review execution plans for anomalies prior to finalization to avoid field disruption.

· Support planogram (POG) enhancements for top Key Accounts.

· Maintain SKU parameters across global execution, audit, and compliance systems (PSA, Drive, GET), including core/non-core designation and share updates.

Compliance, Disputes & Operational Support

· Review and resolve distributor execution and audit disputes through internal compliance platforms (Perfect Store / PSA).

· Deliver monthly reporting on dispute trends and resolution.

· Update and distribute audit agency training materials monthly to ensure alignment with current execution standards.

· Monitor shared execution inboxes (WingTips, PAT, Drive) daily and route issues to appropriate teams.

Continuous Improvement & Stretch Initiatives

· Identify enhancement opportunities across execution calculators and tools.

· Analyze incentive engagement trends, including submission quality and acceptance rates.

· Support ad hoc leadership requests related to execution mechanics, pricing scenarios, and field readiness.

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Qualifications

· Bachelor’s degree preferred or equivalent experience

· 2–5 years of experience in sales operations, execution, content operations, or commercial support

· Strong attention to detail with ability to manage multiple workflows and systems

· Comfortable reviewing engagement data and identifying trends

· Strong communication and cross-functional collaboration skills

· Experience in CPG, DSD, or distributor environments preferred